Your website is your business card. Before contacting you, your customers might have taken a look to it, and only after that they decided whether or not to contact you. But the simple fact of having a website is not the trump card that makes you win over your competitors. If you want to actually stand out on the web, you need to care about your online activity in terms of content, layout, user experience, languages, and a lot more.
Here are five tips from Athena Parthenos to stand out on the web.
Focus on high-quality content
Looking for engaging topics or thinking about a special way to present them requires some time and brainstorming. But it will be rewarding in the end, as Google algorithms are becoming better at discerning good content among the ocean of blogs, websites, and online magazines. After all, who enjoys reading shallow, boring information?
Define your audience
Think about your customers and the users of your website, analyze the data through Google analytics, your social network insight instruments, and other tools, and try to design a user experience persona—a fictional character that represents your hypothetical reader. After finding at least a couple of personas, go back to your website or blog and generate content that might be of interest to your customers.
No typos, please
You have only one chance to make a first impression. As we said above, your website is your business card. Pay extra attention when you write new content, as a text full of typos and misspellings definitely impacts your website credibility and makes potential customers dismiss you long before starting any kind of relationship with you. So, before publishing anything, take some time to re-read what you have written; a good method to find mistakes is to read the text starting from the last word. This is because your brain hasn’t memorized the words in this order, and it won't read them before your eyes have actually done it. Another way, especially if you have a multi-language website and you need to write in a foreign language, is to ask a proofreader to check the text.
Go international through translations
Whether you are an international company or a small business intending to expand your business abroad, you'd better analyze where most of your customers come from and translate your website into their language. In fact, a professionally translated website can actually improve your sales by making you reach broader audiences. Read here how translations can help your business grow.
Share your blog posts on social networks
There's no point in writing so much if you don't find a way to promote your content. If you have a company blog, share it on your social networks—it will help drive traffic to your website. It is also a way to directly engage with your followers through questions or calls to action.
Find out more about Athena Parthenos' translation and localization services here.
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Written by Marcella Sartore, Marketing & Communication Assistant @ Athena Parthenos