{"id":2218,"date":"2018-03-22T10:00:18","date_gmt":"2018-03-22T09:00:18","guid":{"rendered":"http:\/\/www.athena-parthenos.com\/blog\/en\/?p=1608"},"modified":"2023-06-13T12:18:59","modified_gmt":"2023-06-13T10:18:59","slug":"seo-why-multilingual-keywords-are-essential-to-your-business","status":"publish","type":"post","link":"https:\/\/www.athena-parthenos.com\/en\/seo-why-multilingual-keywords-are-essential-to-your-business\/","title":{"rendered":"SEO: Why Multilingual Keywords Are Essential to Your Business"},"content":{"rendered":"\n<p>In our digital era, multilingual <strong>SEO has become a critical element to any business<\/strong>, as it allows your website to pop up on the first page of search engines.<\/p>\n\n\n\n<p>Ranking on the top pages brings more traffic to your website\u2014potential customers who are interested in your services or have been attracted by something you wrote.<\/p>\n\n\n\n<p>Indeed, a way to drive traffic to your website is by having a blog and keeping it frequently updated with fresh content that answers your customers\u2019 queries.<\/p>\n\n\n\n<p>How do you achieve all of this? By using keywords. Or, better, <strong>multilingual keywords localized for your target market<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #448899;\">What are keywords?<\/span><\/h3>\n\n\n\n<p>Keywords are tags featured in your website or content that users look up on the internet when researching through search engines.<strong> A proper use of keywords helps your website to be found<\/strong> by search engines and, consequently, by potential customers who perform the search. If you include keywords in a page\u2019s content, headers, URLs, tags, anchor texts, meta tags etc., your website will gain a higher ranking in the SERP\u2014search engine results page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #448899;\">How do you find the right multilingual keywords?<\/span><\/h3>\n\n\n\n<p>Consider that <strong>the best multilingual keywords<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: #448899;\">Have strong relevance to your website, services, and products<\/span><\/li>\n\n\n\n<li><span style=\"color: #448899;\">Are highly looked for on search engines<\/span><\/li>\n\n\n\n<li><span style=\"color: #448899;\">Have a high-ranking on the local search terms and market<\/span><\/li>\n\n\n\n<li><span style=\"color: #448899;\">Are neither too specific or too broad<\/span><\/li>\n<\/ul>\n\n\n\n<p>You can build an idea of which keywords best suit your customers\u2019 needs by using some helpful SEO tools like Google AdWords and Keyword Tool; these allow you to research keywords by country and language. It also provides various keyword suggestions and the average monthly search volume.<\/p>\n\n\n\n<p>However, to do a perfect job, it\u2019s better to ask <strong>an expert SEO marketer and a professional translator specialized in localization and marketing translation<\/strong> who will collaborate to give you the best multilingual SEO keywords.<\/p>\n\n\n\n<p>If you want to do it by yourself, you will need to study SEO marketing and accurately research the topic, but, at the end of the day, you will most likely require a professional translator anyway.<\/p>\n\n\n\n<p>In fact, when you have a multilingual website, you must resort to <strong>keyword localization<\/strong> in order to obtain multilingual keywords. In this case, simple translation isn\u2019t enough. You must take into account your audience\u2019s searches that vary by country, culture, and even region. You\u2019ll then demonstrate that you understand the needs of your customers or readers.<\/p>\n\n\n\n<p>To sum up, the importance of SEO and multilingual keywords lies in the fact that, as we\u2019ve written above, they increase the traffic toward your website. This means that they have the power to <strong>attract readers, convert them into potential customers, make a sale, and continue their repeated business<\/strong>.<\/p>\n\n\n\n<p>Not convinced yet? Read <span style=\"text-decoration: underline; color: #78e3ae;\"><a style=\"color: #78e3ae; text-decoration: underline;\" href=\"http:\/\/www.athena-parthenos.com\/blog\/en\/2018\/02\/08\/translating-and-localizing-keywords\/\">here<\/a><\/span> why multilingual keyword localization is essential for your business.<\/p>\n\n\n\n<p>Being aware of the importance of multilingual web strategies, Athena Parthenos features <strong>localization and marketing translation<\/strong> as our fields of expertise. If you\u2019re in need of localizing your website and keywords, please check out our translation and localization services <span style=\"text-decoration: underline;\"><span style=\"color: #78e3ae;\"><a style=\"color: #78e3ae; text-decoration: underline;\" href=\"http:\/\/www.athena-parthenos.com\/services-for-companies-and-organizations\">here<\/a><\/span><\/span>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In our digital era, multilingual SEO has become a critical element to any business, as it allows your website to pop up on the first page of search engines. Ranking on the top pages brings more traffic to your website\u2014potential customers who are interested in your services or have been attracted by something you wrote. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1617,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[436],"tags":[],"class_list":["post-2218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-digital-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.athena-parthenos.com\/en\/wp-json\/wp\/v2\/posts\/2218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.athena-parthenos.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.athena-parthenos.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.athena-parthenos.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.athena-parthenos.com\/en\/wp-json\/wp\/v2\/comments?post=2218"}],"version-history":[{"count":2,"href":"https:\/\/www.athena-parthenos.com\/en\/wp-json\/wp\/v2\/posts\/2218\/revisions"}],"predecessor-version":[{"id":3020,"href":"https:\/\/www.athena-parthenos.com\/en\/wp-json\/wp\/v2\/posts\/2218\/revisions\/3020"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.athena-parthenos.com\/en\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.athena-parthenos.com\/en\/wp-json\/wp\/v2\/media?parent=2218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.athena-parthenos.com\/en\/wp-json\/wp\/v2\/categories?post=2218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.athena-parthenos.com\/en\/wp-json\/wp\/v2\/tags?post=2218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}