January: Time for New Year’s Resolutions for Businesses Posted on 12 January 2018 by aparthenos | Leave a Comment Reaching a better work-life balance, conquering new markets, attracting more customers within your existing market, and so on—in January, everybody is facing their new year's resolutions. Listing them is one thing, but putting them into practice is another. Some goals are … Continue Reading
GILT: Globalization, Internationalization, Localization, Translation Posted on 19 October 2017 by aparthenos | Leave a Comment Estimated reading time: 3 mins GILT is the acronym for globalization, internationalization, localization, and translation. These are the four steps your products or services have to go through when you want to sell them to a global audience beyond the borders of your home … Continue Reading
Five questions you should ask yourself before going international Posted on 14 September 2017 by aparthenos | Leave a Comment Going international is definitely an opportunity to improve your business and increase income. But it also implies a certain degree of risk. So before you start dreaming big—we're all dreamers, and there's nothing wrong with that—you have to face reality. Expanding … Continue Reading
Foreign Languages: Why and How to Choose a Translation Agency Posted on 23 June 2017 by aparthenos | Leave a Comment Estimated reading time: 5 mins Speaking a foreign language is beneficial not only from a personal perspective, but also—and especially—for businesses. Why? Because knowing at least a second language facilitates communication between businesses, between a company and its … Continue Reading
Your Website as a Business Card: Do It Better! Posted on 15 June 2017 by aparthenos | Leave a Comment Estimated reading time: 3 mins Your website is your business card. Before contacting you, your customers might have taken a look to it, and only after that they decided whether or not to contact you. But the simple fact of having a website is not the trump card that makes … Continue Reading
How Translations Help Your Business Grow Posted on 8 June 2017 by aparthenos | Leave a Comment Estimated reading time: 2 mins Your business’ success depends a lot on your online presence, as it allows you to reach your target audience by communicating with the right people and increasing your sales. If you are an international company, it's likely that you have … Continue Reading
Google Translate: Will Communication Rely Solely on Algorithms? Posted on 10 March 2017 by aparthenos | Leave a Comment Estimated reading time: 5 mins In about three years, Google Translate will be able to translate almost anything, even novels. Thus, professional translators won't be necessary anymore. This is the alarming message that Giodano Vintaloro, translator and English professor at … Continue Reading
Have You Heard the News? Posted on 27 May 2016 by aparthenos Are you a gossiper? Even if you are not a person that normally likes to gossip, we’re all familiar with those so-called “word of mouth” conversations. These conversations can’t be defined as gossip, but they do resemble them: 1. Someone tells you something about a third … Continue Reading
Words: Small Elements for the Biggest Effect Posted on 19 May 2016 by aparthenos Few weeks ago, I read an interesting blog post called A little thing about release notes by Anna Pickard, Editorial Director at Slack. She pointed out how at Slack, words are part of the user experience too. I sincerely liked that post- and for that matter also Slack’s … Continue Reading
1, 2, 3 Localize! Posted on 12 May 2016 by aparthenos I believe deeply in the saying “a journey of a thousand miles begins with a single step,” and I also like to think that it’s best if the step you take is in the right direction. For this reason, it is important to keep in mind that although the journey is what will take you … Continue Reading
What Your Companies Need to Learn from Sci-Fi Posted on 6 April 2016 by aparthenos They say that if you are a geek, you are not very interested in sports. You could always say that cultural differences are something that really interests you. Even without reaching Sheldon Cooper’s level of expertise on the Klingon culture, if you have seen and enjoyed Star … Continue Reading