Is there any difference between website translation and website localization?
When approaching a new foreign market, you must know not only the language of the country you are targeting, but also its culture. The latter is fundamental in order to avoid offending your …
transcreation
GILT: Globalization, Internationalization, Localization, Translation
Estimated reading time: 3 mins
GILT is the acronym for globalization, internationalization, localization, and translation. These are the four steps your products or services have to go through when you want to sell them to a global audience beyond the borders of your home …
Promoting “Made in Italy”: don’t forget marketing translations!
Promoting "Made in Italy" abroad: don't forget marketing translations!
When you sell your products, either abroad or in your home country, you have to show your target audience why they should buy from your company and the special characteristics they can find only in your …