Website Translation vs Website Localization Posted on 22 February 2018 by aparthenos | Leave a Comment Is there any difference between website translation and website localization? When approaching a new foreign market, you must know not only the language of the country you are targeting, but also its culture. The latter is fundamental in order to avoid offending your … Continue Reading
GILT: Globalization, Internationalization, Localization, Translation Posted on 19 October 2017 by aparthenos | Leave a Comment Estimated reading time: 3 mins GILT is the acronym for globalization, internationalization, localization, and translation. These are the four steps your products or services have to go through when you want to sell them to a global audience beyond the borders of your home … Continue Reading
Promoting “Made in Italy”: don’t forget marketing translations! Posted on 2 March 2017 by aparthenos | Leave a Comment Promoting "Made in Italy" abroad: don't forget marketing translations! When you sell your products, either abroad or in your home country, you have to show your target audience why they should buy from your company and the special characteristics they can find only in your … Continue Reading