Tone of Voice: The Authentic Soundtrack in Communication Strategy and Translation Posted on 16 April 2020 by aparthenos | Leave a Comment Estimated reading time: 5 min Tone of voice and communicative style: How much do companies have these topics at the heart in order to get to their target correctly? It’s a theme very much felt at all levels, not only by the marketing department but also by the … Continue Reading
Promoting “Made in Italy”: don’t forget marketing translations! Posted on 2 March 2017 by aparthenos | Leave a Comment Promoting "Made in Italy" abroad: don't forget marketing translations! When you sell your products, either abroad or in your home country, you have to show your target audience why they should buy from your company and the special characteristics they can find only in your … Continue Reading