Promoting “Made in Italy”: don’t forget marketing translations! Posted on 2 March 2017 by aparthenos | Leave a Comment Promoting "Made in Italy" abroad: don't forget marketing translations! When you sell your products, either abroad or in your home country, you have to show your target audience why they should buy from your company and the special characteristics they can find only in your … Continue Reading
When our cellars will have to learn to speak …Chinese Posted on 6 July 2016 by aparthenos Following market trends is part of our job and we become an integral part of them thanks to our customers, whose needs, processes, and goals change over time. Some examples? - Very often the demand for "a new language" by a client is the last step in a deep change in … Continue Reading