In our digital era, multilingual SEO has become a critical element to any business, as it allows your website to pop up on the first page of search engines.
Ranking on the top pages brings more traffic to your website—potential customers who are interested in your …
localization
How To Boost Your Website: Localization and SEO Translation
Estimated reading time: 2 mins
Although they are not the same thing, localization and SEO translation work together to empower your website and help people find your offers and services within the chaos of the net.
Localization is part of the translation process, as it …
Website Translation vs Website Localization
Is there any difference between website translation and website localization?
When approaching a new foreign market, you must know not only the language of the country you are targeting, but also its culture. The latter is fundamental in order to avoid offending your …
Translating and Localizing Keywords
Keywords translation is not just about translating. It is about researching and localizing for a local target because choosing the right keywords is critical for organic SEO and for attracting the right target audience in the right language.
Why Translation Is …
Going Global: What’s Your Multilingual Marketing Strategy?
Estimated reading time: 6 mins
Going global means having a clear business plan in mind and clear objectives. But going global also implies going local in many countries.
To do so, you have to know the specific markets and the characteristics of every country you want …
GILT: Globalization, Internationalization, Localization, Translation
Estimated reading time: 3 mins
GILT is the acronym for globalization, internationalization, localization, and translation. These are the four steps your products or services have to go through when you want to sell them to a global audience beyond the borders of your home …
7 Marketing Lessons We Learned from The Rolling Stones
Estimated reading time: 5 mins
Is it weird for a rock band to give us some marketing tips? We don't think so.
Nowadays, we're overwhelmed by marketing and advertisements of all sorts, which makes it difficult for a company to stand out. In a world of possibilities, …
Your Website as a Business Card: Do It Better!
Estimated reading time: 3 mins
Your website is your business card. Before contacting you, your customers might have taken a look to it, and only after that they decided whether or not to contact you. But the simple fact of having a website is not the trump card that makes …
Localization: What’s Behind Your Video Games?
Estimated reading time: 3 mins
Have you ever wondered why some video games have different titles depending on the country they are released in? Sometimes even characters look different and their names are spelled differently. This is because of localization, the process of …
1, 2, 3 Localize!
I believe deeply in the saying “a journey of a thousand miles begins with a single step,” and I also like to think that it’s best if the step you take is in the right direction. For this reason, it is important to keep in mind that although the journey is what will take you …
Why Apps should be localized from the very beginning
Five minutes reading
The application world is a real business—one that is quickly becoming one of the biggest. Most likely, this is because apps were designed from the very beginning as products to be sold globally. Thus, if you invest in the creation of apps you should …
What Your Companies Need to Learn from Sci-Fi
They say that if you are a geek, you are not very interested in sports. You could always say that cultural differences are something that really interests you. Even without reaching Sheldon Cooper’s level of expertise on the Klingon culture, if you have seen and enjoyed Star …