SEO: Why Multilingual Keywords Are Essential to Your Business Posted on 22 March 2018 by aparthenos | Leave a Comment In our digital era, multilingual SEO has become a critical element to any business, as it allows your website to pop up on the first page of search engines. Ranking on the top pages brings more traffic to your website—potential customers who are interested in your … Continue Reading
How To Boost Your Website: Localization and SEO Translation Posted on 7 March 2018 by aparthenos | Leave a Comment Estimated reading time: 2 mins Although they are not the same thing, localization and SEO translation work together to empower your website and help people find your offers and services within the chaos of the net. Localization is part of the translation process, as it … Continue Reading
Website Translation vs Website Localization Posted on 22 February 2018 by aparthenos | Leave a Comment Is there any difference between website translation and website localization? When approaching a new foreign market, you must know not only the language of the country you are targeting, but also its culture. The latter is fundamental in order to avoid offending your … Continue Reading
Translating and Localizing Keywords Posted on 8 February 2018 by aparthenos | Leave a Comment Keywords translation is not just about translating. It is about researching and localizing for a local target because choosing the right keywords is critical for organic SEO and for attracting the right target audience in the right language. Why Translation Is … Continue Reading
Going Global: What’s Your Multilingual Marketing Strategy? Posted on 9 November 2017 by aparthenos | Leave a Comment Estimated reading time: 6 mins Going global means having a clear business plan in mind and clear objectives. But going global also implies going local in many countries. To do so, you have to know the specific markets and the characteristics of every country you want … Continue Reading
GILT: Globalization, Internationalization, Localization, Translation Posted on 19 October 2017 by aparthenos | Leave a Comment Estimated reading time: 3 mins GILT is the acronym for globalization, internationalization, localization, and translation. These are the four steps your products or services have to go through when you want to sell them to a global audience beyond the borders of your home … Continue Reading
7 Marketing Lessons We Learned from The Rolling Stones Posted on 27 September 2017 by aparthenos | Leave a Comment Estimated reading time: 5 mins Is it weird for a rock band to give us some marketing tips? We don't think so. Nowadays, we're overwhelmed by marketing and advertisements of all sorts, which makes it difficult for a company to stand out. In a world of possibilities, … Continue Reading
Your Website as a Business Card: Do It Better! Posted on 15 June 2017 by aparthenos | Leave a Comment Estimated reading time: 3 mins Your website is your business card. Before contacting you, your customers might have taken a look to it, and only after that they decided whether or not to contact you. But the simple fact of having a website is not the trump card that makes … Continue Reading
Localization: What’s Behind Your Video Games? Posted on 24 March 2017 by aparthenos | Leave a Comment Estimated reading time: 3 mins Have you ever wondered why some video games have different titles depending on the country they are released in? Sometimes even characters look different and their names are spelled differently. This is because of localization, the process of … Continue Reading
1, 2, 3 Localize! Posted on 12 May 2016 by aparthenos I believe deeply in the saying “a journey of a thousand miles begins with a single step,” and I also like to think that it’s best if the step you take is in the right direction. For this reason, it is important to keep in mind that although the journey is what will take you … Continue Reading
Why Apps should be localized from the very beginning Posted on 4 May 2016 by aparthenos Five minutes reading The application world is a real business—one that is quickly becoming one of the biggest. Most likely, this is because apps were designed from the very beginning as products to be sold globally. Thus, if you invest in the creation of apps you should … Continue Reading
What Your Companies Need to Learn from Sci-Fi Posted on 6 April 2016 by aparthenos They say that if you are a geek, you are not very interested in sports. You could always say that cultural differences are something that really interests you. Even without reaching Sheldon Cooper’s level of expertise on the Klingon culture, if you have seen and enjoyed Star … Continue Reading