Knowing the culture of the country you are approaching can be critical when you want to start the process of internationalization at your business.
In fact, when you go global, you must have a multilingual marketing strategy that is made of different small steps that make …
internationalization
GILT: Globalization, Internationalization, Localization, Translation
Estimated reading time: 3 mins
GILT is the acronym for globalization, internationalization, localization, and translation. These are the four steps your products or services have to go through when you want to sell them to a global audience beyond the borders of your home …
Five questions you should ask yourself before going international
Going international is definitely an opportunity to improve your business and increase income. But it also implies a certain degree of risk.
So before you start dreaming big—we're all dreamers, and there's nothing wrong with that—you have to face reality. Expanding …
Going International? Don’t Panic!
Estimated reading time: 4 mins
The time has come for your business to go international—you have reached such success in your home country that you seek new markets in which to demonstrate your ideas.
Great!
In fact, going global can have positive effects on your business, …
Have You Heard the News?
Are you a gossiper? Even if you are not a person that normally likes to gossip, we’re all familiar with those so-called “word of mouth” conversations. These conversations can’t be defined as gossip, but they do resemble them:
1. Someone tells you something about a third …
1, 2, 3 Localize!
I believe deeply in the saying “a journey of a thousand miles begins with a single step,” and I also like to think that it’s best if the step you take is in the right direction. For this reason, it is important to keep in mind that although the journey is what will take you …