Branding and internationalization: the importance of translating a brand in the foreign market Posted on 12 March 2020 by aparthenos | Leave a Comment Estimated reading time: 5 min Catchy images, seductive slogans, jingles repeated ad nauseum until they turn into unforgettable (sometimes unbearable) torment—an endless bombardment with a single goal: to carve the name of a brand or a product into people’s minds. Welcome … Continue Reading
The Importance of Knowing Foreign Cultures During the Process of Internationalization Posted on 23 November 2017 by aparthenos | Leave a Comment Knowing the culture of the country you are approaching can be critical when you want to start the process of internationalization at your business. In fact, when you go global, you must have a multilingual marketing strategy that is made of different small steps that make … Continue Reading
GILT: Globalization, Internationalization, Localization, Translation Posted on 19 October 2017 by aparthenos | Leave a Comment Estimated reading time: 3 mins GILT is the acronym for globalization, internationalization, localization, and translation. These are the four steps your products or services have to go through when you want to sell them to a global audience beyond the borders of your home … Continue Reading
Five questions you should ask yourself before going international Posted on 14 September 2017 by aparthenos | Leave a Comment Going international is definitely an opportunity to improve your business and increase income. But it also implies a certain degree of risk. So before you start dreaming big—we're all dreamers, and there's nothing wrong with that—you have to face reality. Expanding … Continue Reading
Going International? Don’t Panic! Posted on 29 June 2017 by aparthenos | Leave a Comment Estimated reading time: 4 mins The time has come for your business to go international—you have reached such success in your home country that you seek new markets in which to demonstrate your ideas. Great! In fact, going global can have positive effects on your business, … Continue Reading
Have You Heard the News? Posted on 27 May 2016 by aparthenos Are you a gossiper? Even if you are not a person that normally likes to gossip, we’re all familiar with those so-called “word of mouth” conversations. These conversations can’t be defined as gossip, but they do resemble them: 1. Someone tells you something about a third … Continue Reading
1, 2, 3 Localize! Posted on 12 May 2016 by aparthenos I believe deeply in the saying “a journey of a thousand miles begins with a single step,” and I also like to think that it’s best if the step you take is in the right direction. For this reason, it is important to keep in mind that although the journey is what will take you … Continue Reading