Learning Business from Christmas Classics Posted on 14 December 2017 by aparthenos | Leave a Comment Estimated reading time: 4 mins Running a business means always being keen to learn new lessons and techniques that also come from fields seemingly unrelated to your business. Classics are one of those fields. "How does reading the classics make you better at business?" … Continue Reading
The Importance of Knowing Foreign Cultures During the Process of Internationalization Posted on 23 November 2017 by aparthenos | Leave a Comment Knowing the culture of the country you are approaching can be critical when you want to start the process of internationalization at your business. In fact, when you go global, you must have a multilingual marketing strategy that is made of different small steps that make … Continue Reading
What can entrepreneurs learn from literature? Posted on 3 August 2017 by aparthenos | Leave a Comment Estimated reading time: 3 mins Literature has always been a vivid source of inspiration in many different fields, from visual art to music, design, and even entrepreneurship. In fact, being an entrepreneur is a tough job that requires a touch of creativity when coming up … Continue Reading
Borders, memories and food Posted on 21 July 2016 by aparthenos "The memory of time is full of swords and guns, I want to remember you for that kiss you gave me in Iceland. " J.L. Borges My memories, on the other hand, are all related to food. I know, it's embarrassing, but that’s how it is. I'll give you one example: you certainly … Continue Reading
Eggs or not eggs, that is the question! Posted on 27 February 2015 by aparthenos | Leave a Comment When I came to Italy in 2007 I worked as a lifesaver in Bibione. My purpose was to Just to get in touch with Italians, live, work and be with them in real and sometimes dangerous situations. My intention was to experience real and daily life to find out if it would work to … Continue Reading