SEO: Why Multilingual Keywords Are Essential to Your Business Posted on 22 March 2018 by aparthenos | Leave a Comment In our digital era, multilingual SEO has become a critical element to any business, as it allows your website to pop up on the first page of search engines. Ranking on the top pages brings more traffic to your website—potential customers who are interested in your … Continue Reading
Translating and Localizing Keywords Posted on 8 February 2018 by aparthenos | Leave a Comment Keywords translation is not just about translating. It is about researching and localizing for a local target because choosing the right keywords is critical for organic SEO and for attracting the right target audience in the right language. Why Translation Is … Continue Reading
January: Time for New Year’s Resolutions for Businesses Posted on 12 January 2018 by aparthenos | Leave a Comment Reaching a better work-life balance, conquering new markets, attracting more customers within your existing market, and so on—in January, everybody is facing their new year's resolutions. Listing them is one thing, but putting them into practice is another. Some goals are … Continue Reading
Learning Business from Christmas Classics Posted on 14 December 2017 by aparthenos | Leave a Comment Estimated reading time: 4 mins Running a business means always being keen to learn new lessons and techniques that also come from fields seemingly unrelated to your business. Classics are one of those fields. "How does reading the classics make you better at business?" … Continue Reading
The Importance of Knowing Foreign Cultures During the Process of Internationalization Posted on 23 November 2017 by aparthenos | Leave a Comment Knowing the culture of the country you are approaching can be critical when you want to start the process of internationalization at your business. In fact, when you go global, you must have a multilingual marketing strategy that is made of different small steps that make … Continue Reading
Going Global: What’s Your Multilingual Marketing Strategy? Posted on 9 November 2017 by aparthenos | Leave a Comment Estimated reading time: 6 mins Going global means having a clear business plan in mind and clear objectives. But going global also implies going local in many countries. To do so, you have to know the specific markets and the characteristics of every country you want … Continue Reading
GILT: Globalization, Internationalization, Localization, Translation Posted on 19 October 2017 by aparthenos | Leave a Comment Estimated reading time: 3 mins GILT is the acronym for globalization, internationalization, localization, and translation. These are the four steps your products or services have to go through when you want to sell them to a global audience beyond the borders of your home … Continue Reading
Four reasons why you should build a business plan Posted on 4 October 2017 by aparthenos | Leave a Comment Estimated reading time: 2 mins Are you thinking of improving your business or going international? Take some time to meditate about it and reflect upon yourself and plan ahead. More than half a year has gone by now, so you might feel the need to go back to your business … Continue Reading
7 Marketing Lessons We Learned from The Rolling Stones Posted on 27 September 2017 by aparthenos | Leave a Comment Estimated reading time: 5 mins Is it weird for a rock band to give us some marketing tips? We don't think so. Nowadays, we're overwhelmed by marketing and advertisements of all sorts, which makes it difficult for a company to stand out. In a world of possibilities, … Continue Reading
Five questions you should ask yourself before going international Posted on 14 September 2017 by aparthenos | Leave a Comment Going international is definitely an opportunity to improve your business and increase income. But it also implies a certain degree of risk. So before you start dreaming big—we're all dreamers, and there's nothing wrong with that—you have to face reality. Expanding … Continue Reading
What can entrepreneurs learn from literature? Posted on 3 August 2017 by aparthenos | Leave a Comment Estimated reading time: 3 mins Literature has always been a vivid source of inspiration in many different fields, from visual art to music, design, and even entrepreneurship. In fact, being an entrepreneur is a tough job that requires a touch of creativity when coming up … Continue Reading
Netiquette Rules: Speed, Variety, and Politeness in Social Media Posted on 27 July 2017 by aparthenos | Leave a Comment Estimated reading time: 4 mins Social networks are critical to the expansion of a business, and netiquette rules are fundamental in order to make careful use of them. In fact, social media is certainly a slippery slope where many people and businesses fall—the fact that … Continue Reading
Treat and Greet: How to Increase Customer Satisfaction Posted on 7 July 2017 by aparthenos | Leave a Comment Estimated reading time: 3 mins Customer satisfaction is vital for your business, and maximizing it means maximizing profitability. According to DestinationCRM.com, a website dedicated to discussion of customer relationships, businesses lose on average 10% of their … Continue Reading
Going International? Don’t Panic! Posted on 29 June 2017 by aparthenos | Leave a Comment Estimated reading time: 4 mins The time has come for your business to go international—you have reached such success in your home country that you seek new markets in which to demonstrate your ideas. Great! In fact, going global can have positive effects on your business, … Continue Reading
Foreign Languages: Why and How to Choose a Translation Agency Posted on 23 June 2017 by aparthenos | Leave a Comment Estimated reading time: 5 mins Speaking a foreign language is beneficial not only from a personal perspective, but also—and especially—for businesses. Why? Because knowing at least a second language facilitates communication between businesses, between a company and its … Continue Reading
Your Website as a Business Card: Do It Better! Posted on 15 June 2017 by aparthenos | Leave a Comment Estimated reading time: 3 mins Your website is your business card. Before contacting you, your customers might have taken a look to it, and only after that they decided whether or not to contact you. But the simple fact of having a website is not the trump card that makes … Continue Reading
How Translations Help Your Business Grow Posted on 8 June 2017 by aparthenos | Leave a Comment Estimated reading time: 2 mins Your business’ success depends a lot on your online presence, as it allows you to reach your target audience by communicating with the right people and increasing your sales. If you are an international company, it's likely that you have … Continue Reading
Customer Service, or About the Power of Kindness Posted on 16 May 2017 by aparthenos | Leave a Comment Estimated reading time: 4 mins Customer service is the detail than can make the difference between your company and your competitors, and this is where many small businesses fail; ignoring the customers' needs means cutting short the potential life of a business. … Continue Reading
When our cellars will have to learn to speak …Chinese Posted on 6 July 2016 by aparthenos Following market trends is part of our job and we become an integral part of them thanks to our customers, whose needs, processes, and goals change over time. Some examples? - Very often the demand for "a new language" by a client is the last step in a deep change in … Continue Reading
Uniqueness Starts from Small Details Posted on 29 June 2016 by aparthenos At Athena Parthenos, just like at all other companies, we have an email footer with all our contact information. At the very beginning—to do something cute—we decided to have a picture of our employees next to the website address and phone number. We thought it was a great … Continue Reading
Behind the scenes of digital marketing: costumer courtesy and start-ups Posted on 20 April 2016 by aparthenos Digital marketing is a big deal right now—many companies allocate a percentage of their budget for it, and that percentage is increasing every year. If you work in a big company, the digital marketing budget is probably relatively easy to find and invest, but it’s not as … Continue Reading